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Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board

Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board

In 20+ meetings and engagements with legislative offices and key leaders at CARB, the association shared scientific expertise and best practices that advance sustainable innovation

Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board
FCA 2023 CA Advocacy Event

Pictures of Fragrance Creators’ members with various California Assembly Members, Senators, and staffers

From Jan. 20 through Jan. 24, 2023, Fragrance Creators Association (Fragrance Creators) members joined together in Sacramento, California, to share information that helps the state’s regulators and legislators advance policies that empower the fragrance value chain to accelerate sustainable innovation and meet evolving consumer needs. Over the course of three days, Fragrance Creators engaged with leadership at the California Air Resources Board (CARB) as well as California Assembly Members, Senators, and their staffs. Discussions included education on deeper technical science, as well as the important role of fragrance in industry stewardshipsustainability, and consumer education.

During the meeting with CARB staff on Jan. 20, Fragrance Creators highlighted the safety of and science behind fragrance ingredients, the essential role scent plays in various products, and the innovative ways the industry is working to protect the environment.  This meeting comes as the new CARB consumer product VOC amendments are beginning to come into effect. 

“Fragrance Creators has had a longstanding relationship with CARB built upon mutual respect and science-based conversations,” said Amanda Nguyen, Fragrance Creators’ Vice President of Government Affairs and Legal. “Through that, we have found much common ground.  As our members work to comply with the requirements of the VOC regulations and to communicate the challenges they pose, we are pleased to continue to strengthen our relationship. We extend our thanks to CARB staff for their time and look forward to working with them going forward.” 

On Jan. 23 and 24, Fragrance Creators members had over 20 engagements with Assembly Members, Senators, and their staffs, including a briefing for the staff of key policy committees including the Assembly Natural Resources Committee, the Assembly Environmental Safety and Toxic Materials Committee, and the Senate Environmental Quality Committee. These meetings centered around the kinds of policies that promote sustainable innovation in the fragrance industry and beyond. Fragrance Creators also leads a coalition comprised of industry stakeholders and while in California hosted a briefing of this coalition to strengthen communication and coordination amongst industry.     

“By meeting with legislators early in their legislative session, we are able to ensure they’re clear on the kinds of policies that will allow our industry to do its part to deliver more good for people and the planet,” said Farah K. Ahmed, Fragrance Creators’ President and CEO. “We will continue to leverage our network of over 1000 scientists and technical experts to educate key stakeholders in California, and beyond, throughout the year.” 

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Fragrance Creators Association is the trade association representing the fragrance industry at large. The organization represents the majority of fragrance manufacturing in North America and provides comprehensive representation on an array of matters.  The association also represents fragrance-related interests along the value chain, which allows for better outcomes in advancing good for business and the public.  Fragrance Creators’ membership is diverse, including companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures.  Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. The association also produces The Fragrance Conservatorythe comprehensive digital resource for high-quality information about fragrance. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.

Contact Information:

Katie Cross

kcross@fragrancecreators.org

Original Source:

Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board

The post Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board first appeared on TREND MAG.

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Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

Baxter of California Expands Fragrance Collection With Two New California-Inspired ScentsThe top-selling men’s grooming brand is launching two new universal fragrances, Valley Mist and Canyon Incense – bottling the breathing landscapes across California

Following the success of the brand’s signature scent, Pacific Cannabis, men’s grooming and lifestyle brand Baxter of California announces the launch of Valley Mist and Canyon Incense, two new, California-inspired fragrances as part of its expanding collection of lifestyle products for men. 

Baxter of California has bottled the essence and spirit of California to bring consumers two new fragrances inspired by some of the state’s most beautiful landscapes. Since 1965, Baxter of California has created products that embody the Southern Californian lifestyle and effectively care for the body and hair. These new fragrances capture the landscapes and aromas that are synonymous with the state – Valley Mist, inspired by the state’s vast orchards located in the low fertile grounds between mountains, and Canyon Incense, inspired by the fresh scents in the winding canyons across the state. 

“We are so excited to share our new fragrances with the public,” says Jose Figueroa, Associate Brand Manager of Baxter of California, “Pacific Cannabis has been such a staple scent for our consumers, and we’re elated to connect with an even wider fragrance-loving audience with the addition of Valley Mist and Canyon Incense to our fragrance collection.”

Valley Mist is a daytime scent inspired by the morning mist of the fertile grounds and orchards in Southern California’s valleys. The fresh zest of the breeze contrasts with the sun-drenched sweetness of the fruit on the trees. The fragrance opens with bergamot, lemon and ocean mist. The fresh heart notes include fir needle, pine needles and jasmine leaf, and the fragrance finishes with base notes cypress tree, driftwood and sheer musk.

Canyon Incense is a nighttime scent inspired by the cooler, fresher air found in the twists and turns of the state’s canyon landscapes. This leafy, woodsy scent blends into the spicy warmth of the fading sun. This scent opens with notes of bergamot, nutmeg and apple peel. Earthy heart notes include canyon rock, amber mist and tonka bean, and the scent is rounded out with a base of guaiac wood, red cedar and sandalwood.

Baxter of California’s Valley Mist and Canyon Incense fragrances will be available in 3.4 fl. oz/100 mL bottles at baxterofcalifornia.com and retailers including Ulta, Macy’s and Amazon. 

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ABOUT BAXTER OF CALIFORNIA

Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are. 

BaxterofCalifornia.com 

@baxterofca

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis at boc@agencyguacamole.com.

HIGH-RES IMAGES: https://agencyguacamole.box.com/s/q7datf6pebztb9f7fwkba8a9gr64nhue 

Contact Information:

Alexa Lewis

PR & Influencer Manager

alexa@agencyguacamole.com

(310) 878-2560

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Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

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The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty

The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty

An agency with a vision to translate Gen Z trends into opportunities and inspire forward-thinking companies to meet customers’ future expectations.

The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty
Founder – ZO Communication

Founder, Gen Z futurist Sophia Marc Nimb Lassen

Founded by the 24 years old wellness, health & beauty futurist from Gen Z, Sophia Marc Nimb Lassen, ZO Communication was founded with the mission to help companies unlock growth opportunities in wellness, health & beauty, which Gen Z will represent.

During her master’s in Luxury Brand Management, she witnessed how significantly her generation influences the future of wellness, health, and beauty. In contrast, companies need help to stay relevant in the industry. The lack of currently available insight led her to start ZO Communication.

ZO Communication is the first-ever Gen Z-led and -founded trend innovation agency led and run by Gen Z, located in Copenhagen, Denmark. ZO Communication help companies see tomorrow by understanding Gen Z.

Generation Z are the ultimate trendsetters, early adopters & innovators, with their habits influencing both younger & older generations. Generation Z’s economic power is the fastest-growing worldwide, and this generation has been called the most disruptive generation ever.

To stay up-to-speed, ZO Communication investigates market shifts & trends that will emerge in health, beauty, and wellness due to Gen Z’s rising economic power and uncover meaningful and profitable future business opportunities.

Being a Gen Z-led and -founded agency means that ZO Communication genuinely understands Gen Z’s unique mindset and how this generation influences the future of wellness, health & beauty. The founder’s mission is to have companies understand Gen Z’s influential mindset and behavior directly from the next generation of consumers.

Being Gen Z led & founded means that ZO Communication deeply understands the mindset & shifts behind recent emerging Gen Z trends. The agency offer trends analysis services and innovation consulting that helps companies stay ahead of Gen Z beauty, wellness, and health trends.

ZO Communication has recently launched its Generation Z Redefining Beauty 2023 and Generation Z Redefining Wellness 2023 Trend Report, available on their website www.zocommunication.com.

Contact Information:

Sophia Marc Nimb Lassen

Founder ZO Communication

sophia@zocommunication.com

+4520663006

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The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty

The post The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty first appeared on TREND MAG.

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Evolve Med Spa Awarded Four Local Girl Media Group ‘Best Of’ Awards

Evolve Med Spa Awarded Four Local Girl Media Group ‘Best Of’ AwardsAccolades include Best Botox and Filler in Hoboken, Best Botox and Filler in Jersey City, Best Facial in Jersey City and Best Botox and Filler in Montclair

HOBOKEN, N.J. – January 18, 2023 – (Newswire.com)

Evolve Med Spa, a trusted destination for skin rejuvenation, body contouring and injectable treatments, announced today it has been named the winner of four “Best Of” awards from The Local Girl Media Group, the media company dedicated to all things fun and local and includes The Hoboken Girl, The Jersey City Girl and The Montclair Girl sites. Evolve Med Spa received the following community-voted and selected awards:

  • Best Botox and Filler in Hoboken
  • Best Botox and Filler in Jersey City
  • Best Botox and Filler in Montclair
  • Best Facial in Jersey City

“We are absolutely thrilled with this news,” says Jennifer June, President of Evolve Med Spa. “These awards are special because they’re granted solely based on nominations and votes from our community, so we’re especially grateful to be recognized by our loyal clients across our locations.”

The Local Girl is a female-founded and -led media and lifestyle brand that shares local fun in various cities around the country. Each year, The Local Girl asks community members to nominate their favorite local businesses in a range of categories. After a week of nominations, top-three finalists are announced in each category and readers are asked to vote on their favorite. Winners of the awards are then announced, with each business ultimately being named the “best” in each town, across categories.

Evolve Med Spa has sought to address the growing demand for high-quality aesthetic services since 2020. The “Best Botox and Filler” and the “Best Facial” awards highlight Evolve Med Spa’s commitment to offering their clients the opportunity to look and feel their best, with high-quality and in-demand treatments, right in their own backyards. 

“Our clients will always be our number one priority. We want every single person who comes through our doors to leave feeling like their best selves,” says Dr. Osbert Fernandez, Medical Director of Evolve Med Spa. “So to win even one, let alone four, awards like this means so much to us. It is the highest praise we can receive because it is coming directly from our clients who have trusted us and are happy and confident with their results.” Dr. Fernandez credits a large part of the success to Evolve’s clinical training program for all of their advanced practice medical providers. 

Evolve Med Spa has also been awarded “Best Med Spa” by Best of NJ and Top Three Rated.

Contact Information:

Emily Fernandez

VP, Brand and Client Experience

emily.fernandez@evolvemedspa.com

9179406009

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Newswire.com

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Evolve Med Spa Awarded Four Local Girl Media Group ‘Best Of’ Awards

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