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Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

Baxter of California Expands Fragrance Collection With Two New California-Inspired ScentsThe top-selling men’s grooming brand is launching two new universal fragrances, Valley Mist and Canyon Incense – bottling the breathing landscapes across California

Following the success of the brand’s signature scent, Pacific Cannabis, men’s grooming and lifestyle brand Baxter of California announces the launch of Valley Mist and Canyon Incense, two new, California-inspired fragrances as part of its expanding collection of lifestyle products for men. 

Baxter of California has bottled the essence and spirit of California to bring consumers two new fragrances inspired by some of the state’s most beautiful landscapes. Since 1965, Baxter of California has created products that embody the Southern Californian lifestyle and effectively care for the body and hair. These new fragrances capture the landscapes and aromas that are synonymous with the state – Valley Mist, inspired by the state’s vast orchards located in the low fertile grounds between mountains, and Canyon Incense, inspired by the fresh scents in the winding canyons across the state. 

“We are so excited to share our new fragrances with the public,” says Jose Figueroa, Associate Brand Manager of Baxter of California, “Pacific Cannabis has been such a staple scent for our consumers, and we’re elated to connect with an even wider fragrance-loving audience with the addition of Valley Mist and Canyon Incense to our fragrance collection.”

Valley Mist is a daytime scent inspired by the morning mist of the fertile grounds and orchards in Southern California’s valleys. The fresh zest of the breeze contrasts with the sun-drenched sweetness of the fruit on the trees. The fragrance opens with bergamot, lemon and ocean mist. The fresh heart notes include fir needle, pine needles and jasmine leaf, and the fragrance finishes with base notes cypress tree, driftwood and sheer musk.

Canyon Incense is a nighttime scent inspired by the cooler, fresher air found in the twists and turns of the state’s canyon landscapes. This leafy, woodsy scent blends into the spicy warmth of the fading sun. This scent opens with notes of bergamot, nutmeg and apple peel. Earthy heart notes include canyon rock, amber mist and tonka bean, and the scent is rounded out with a base of guaiac wood, red cedar and sandalwood.

Baxter of California’s Valley Mist and Canyon Incense fragrances will be available in 3.4 fl. oz/100 mL bottles at baxterofcalifornia.com and retailers including Ulta, Macy’s and Amazon. 

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ABOUT BAXTER OF CALIFORNIA

Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are. 

BaxterofCalifornia.com 

@baxterofca

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis at boc@agencyguacamole.com.

HIGH-RES IMAGES: https://agencyguacamole.box.com/s/q7datf6pebztb9f7fwkba8a9gr64nhue 

Contact Information:

Alexa Lewis

PR & Influencer Manager

alexa@agencyguacamole.com

(310) 878-2560

Original Source:

Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

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The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty

The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty

An agency with a vision to translate Gen Z trends into opportunities and inspire forward-thinking companies to meet customers’ future expectations.

The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty
Founder – ZO Communication

Founder, Gen Z futurist Sophia Marc Nimb Lassen

Founded by the 24 years old wellness, health & beauty futurist from Gen Z, Sophia Marc Nimb Lassen, ZO Communication was founded with the mission to help companies unlock growth opportunities in wellness, health & beauty, which Gen Z will represent.

During her master’s in Luxury Brand Management, she witnessed how significantly her generation influences the future of wellness, health, and beauty. In contrast, companies need help to stay relevant in the industry. The lack of currently available insight led her to start ZO Communication.

ZO Communication is the first-ever Gen Z-led and -founded trend innovation agency led and run by Gen Z, located in Copenhagen, Denmark. ZO Communication help companies see tomorrow by understanding Gen Z.

Generation Z are the ultimate trendsetters, early adopters & innovators, with their habits influencing both younger & older generations. Generation Z’s economic power is the fastest-growing worldwide, and this generation has been called the most disruptive generation ever.

To stay up-to-speed, ZO Communication investigates market shifts & trends that will emerge in health, beauty, and wellness due to Gen Z’s rising economic power and uncover meaningful and profitable future business opportunities.

Being a Gen Z-led and -founded agency means that ZO Communication genuinely understands Gen Z’s unique mindset and how this generation influences the future of wellness, health & beauty. The founder’s mission is to have companies understand Gen Z’s influential mindset and behavior directly from the next generation of consumers.

Being Gen Z led & founded means that ZO Communication deeply understands the mindset & shifts behind recent emerging Gen Z trends. The agency offer trends analysis services and innovation consulting that helps companies stay ahead of Gen Z beauty, wellness, and health trends.

ZO Communication has recently launched its Generation Z Redefining Beauty 2023 and Generation Z Redefining Wellness 2023 Trend Report, available on their website www.zocommunication.com.

Contact Information:

Sophia Marc Nimb Lassen

Founder ZO Communication

sophia@zocommunication.com

+4520663006

Original Source:

The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty

The post The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty first appeared on TREND MAG.

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